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What sort of company would I like to work for?
You will need to consider whether you want to work for a large, medium-sized or small company. What did you dislike in your current/previous jobs and what did you like? This will help you decide on which sort of companies you may want to approach.

Do you like to be someone who really counts in a small firm or do you prefer to work in a large established company? In a large company you may be a very small cog in a large machine whereas in a small firm you can have a greater influence and your actions can make a real difference to the fortunes of the firm.

Some people feel that large firms offer more job security, but these days large firms are making a lot of people redundant, so they cannot necessarily offer more job security than a smaller firm. Smaller firms tend to offer fewer fringe benefits than larger firms, but they may offer bigger bonuses.

The culture in a small firm tends to be more open and friendly whilst large organisations can seem impersonal and unfriendly. A lot of large firms are trying to redress the balance and many top executives can now be seen in the ordinary works canteen rather than in the executive canteen. Office politics tend to dominate more in a large firm although all firms have a certain amount of office politics.

If the size/culture of a firm is important to you, please ensure that any firm you apply to meets your criteria. It is often a good idea to talk to existing employees of the firm and always ask questions at an interview so you can deduce the good points and bad points about working at the firm.