Newgen Technology Limited

Executive / Senior Executive (Digital Marketing - AI Products & SaaS)

Full time IT / Software

Posted 4 days ago · 6 views

Application Deadline: 10 November, 2026

Job Overview

Vacancies

2 positions

Employment Type

Full time

Job Responsibilities

Campaign Strategy & Execution: Plan, build, and optimize multi-channel performance marketing campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), and LinkedIn to acquire users/subscribers for proprietary AI-driven software products.
AI Product Positioning & Copywriting: Translate complex AI capabilities, automation features, and machine learning use-cases into clear, benefit-driven marketing copy for ad creatives, landing pages, email workflows, and promotional collateral.
Content & Social Media Growth: Manage social media presences, write engaging thought-leadership posts, produce product feature breakdowns, and run organic outreach campaigns targeting tech adopters, businesses, and digital creators.
Funnel & Conversion Rate Optimization (CRO): Monitor full-funnel digital metrics (impressions, CTR, CPC, CAC, sign-ups, free-to-paid conversion rates) and continuously A/B test ad hooks, landing page copies, and call-to-actions.
Creative Collaboration & Production: Work closely with UI/UX designers, video editors, and product developers to produce product walkthrough videos, short-form reels/tutorials, infographics, and interactive demos.
Email & In-App Marketing: Design automated email onboarding sequences, retention drips, monthly feature update newsletters, and re-engagement campaigns using automation platforms.
Market & Competitor Tracking: Monitor global and local trends across generative AI, conversational AI, and software automation tools to identify fresh campaign angles, audience segments, and keyword gaps.
Performance Reporting: Track, analyze, and present weekly and monthly digital marketing performance reports using Google Analytics 4 (GA4), platform ad managers, and CRM attribution tools.

Requirements

Age 21 to 30 years

1 to 3 years of hands-on experience in performance marketing, growth marketing, or digital campaign management.
Direct experience running campaigns for AI applications, SaaS platforms, mobile apps, or digital tech products is strongly preferred.
Fresh graduates with proven portfolio projects, internship experience in tech growth marketing, and demonstrable.
AI tool proficiency are also encouraged to apply.
AI Tool Proficiency: Hands-on daily familiarity with modern AI tools (ChatGPT, Claude, image/video generation tools, AI copywriting and automation platforms) to accelerate content workflows.
Performance Ads Expertise: Practical experience setting up and managing targeted campaigns in Meta Ads Manager and Google Ads.
Analytical Mindset: Comfortable interpreting web analytics, user drop-off points, attribution models, and ROI metrics.
Communication Skills: Excellent written and oral English communication skills with the ability to write crisp, persuasive tech copy; strong Bengali communication for regional audience engagement.
Technical Familiarity: Conceptual understanding of how SaaS user funnels, APIs, lead magnets, and conversion tracking pixels work.
Self-driven, eager to experiment with emerging growth tactics, and adaptable in a fast-paced product environment.