“AL HASANAIN”, An English Medium Islamic Institute in Chattogram,
Number of Position
:
1
Employment Type
:
Full Time
Age
:
20 to 35 years
Gender
:
Job Location
:
Chattogram, Chattogram (Chattogram Sadar)
Salary
:
Tk. 30000 - 45000 (Monthly)
Educational Requirement
:
Bachelor/Honors, Masters in any discipline
Other Requirement
:
Age 20 to 35 years
(1 – 3) years of experience in marketing, preferably in the educational sector, with a focus on brand management.
Excellent communication skills in both Bengali and English.
Make regular video content and go live on social media channels.
Writing various blogs, creating content for our Facebook, Instagram & Linkedin page.
Strong understanding of Digital marketing tools and platforms (e.g., Adobe Software’s, Facebook Ads, Facebook Marketing, Linkedin, Instagram, SEO, etc).
Experience with traditional marketing channels (billboards, print, radio, TV) and public relations.
Capable of handling the situation in favor of the brand.
Analytical mindset with experience in data-driven decision-making.
Creative thinking, leadership abilities, and a collaborative approach to teamwork.
The applicants should have experience in the following business area(s):Educational Institute, Digital Marketing Service Company, Web Media/Blog
Experience
:
At least 3 years
Responsibilities
:
We are seeking a dynamic and strategic Marketing Executive to spearhead the marketing efforts of our emerging educational institute in Bangladesh. The ideal candidate will have a deep understanding of the Bangladeshi educational landscape, the needs of students and parents, and the nuances of both digital and traditional marketing. This role requires someone who is innovative, data-driven, and passionate about building a strong brand that resonates with the educational goals of students across the country. Key Responsibilities:Marketing Strategy and Execution:
Design, implement, and oversee the institute’s overall marketing strategy, focusing on student recruitment, parent engagement, and community building.
Lead digital marketing campaigns across social media, search engines, email, and other relevant channels to generate awareness and drive student enrollment.
Plan and manage content creation, including blog posts, podcasts, videos, newsletters, interviews, and promotional materials.
Edit marketing videos and develop visually engaging multimedia content for use across platforms, ensuring alignment with brand identity and campaign objectives.
Collaborate with academic departments to develop targeted marketing campaigns for specific programs.
Brand Development and Management:
Build and maintain a strong, consistent brand identity for the institute across all platforms and communications.
Develop a comprehensive brand strategy that positions the institute as a leading educational institution in Chattogram.
Ensure brand guidelines are followed in all marketing efforts, both online and offline.
Monitor and analyze brand perception and take necessary actions to improve it.
Market Research and Analysis:
Conduct market research to understand the needs and preferences of potential students and parents in Bangladesh.
Analyze competitors and trends in the educational sector, identifying opportunities for the institute to stand out.
Monitor and report on the performance of marketing campaigns using data analytics tools, adjusting strategies as needed to meet enrollment targets.
Partnership and Relationship Management:
Establish and maintain relationships with key stakeholders, including schools, student communities, and industry partners.
Develop and manage partnerships with educational influencers, media, and advertising agencies to enhance the institute’s visibility and reach.
Organize and participate in educational fairs, exhibitions, and community events to promote the institute.
Budget and Resource Management:
Manage the marketing budget effectively, ensuring optimal allocation of resources across different channels.
Lead and mentor a small marketing team, providing direction and guidance to achieve the institute’s marketing goals.
Apply Instruction
Email your CV
Send your CV to the given email apply.alhasanain@gmail.com or Email your CV from My Job account
