Anik Tower (Level-9), 220/B, Tejgaon Gulshan Link Road, Dhaka-1208
Business:
BRAC Bank is one of the top sustainable banks in Bangladesh. Established with a view to financial inclusion, BRAC Bank is the pioneer of SME Banking in Bangladesh, delivering a full array of banking services to individuals and business entities. Its strong financials, along with the best credit rating from the top global and local rating agencies and numerous recognitions, speak of the bank`s aspiration towards becoming the best bank in the country.
Number of Position
:
1
Employment Type
:
Full Time
Job Location
:
Dhaka
Educational Requirement
:
Masters
Other Requirement
:
6–10 years of experience in media relations, corporate communications, or journalism. Experience in the banking/finance sector will be an added advantage.
Strong network within the national media landscape.
Excellent writing, storytelling, and interpersonal skills.
Ability to manage multiple stakeholders and work under pressure in a fast-paced environment.
Familiarity with digital media and current trends in communications and reputation management.
Strong interpersonal communication and presentation skills
Skills in creative thinking, brand communication and marketing
Self-propelled, proficient in customer-centricity, team player, and capability to meet deadlines.
Experience
:
6 to 8 years
Responsibilities
:
Job Grade: PO - SPOKEY RESPONSIBILITIES
Develop and implement a comprehensive media relations strategy aligned with the bank's brand and business goals.
Cultivate strong relationships with journalists, editors, and influencers across print, electronic, and digital media.
Draft and distribute media kits, talking points, and opinion pieces that position BRAC Bank as a thought leader in the financial sector.
Arrange press conferences, media briefings, interviews, and press events for senior leadership.
Monitor media coverage and analyze public sentiment to identify opportunities and manage reputational risks.
Respond to media inquiries and proactively pitch stories that highlight the bank’s innovations, social impact, and customer-centric approach.
Collaborate with internal stakeholders to identify newsworthy developments, milestones, and CSR initiatives.
Support crisis communication efforts by preparing holding statements and managing media responses during sensitive situations.
Maintain a database of key media contacts and track engagement metrics for reporting and evaluation.
Apply Instruction
BRAC Bank is a values-driven organization and believes in protecting all its stakeholders, including the coworkers and the community we work in, from all forms of harassment, abuse, neglect, exploitation, and discrimination. As an equal opportunity enabler, BRAC Bank encourages applications from any gender-diverse individuals and persons living with a disability. We consider personal persuasion as a disqualification of candidature.
Only short-listed candidates will be communicated for the next stage as per the recruitment process. BRAC Bank reserves the right to accept or reject any application without assigning any reason, whatsoever. BRAC Bank does not charge any fee at any stage of the recruitment process.
