Education Requirement: At least a Bachelor's degree in Marketing, Business, or a related field. Experience Requirements:
1-2 years in digital marketing agency, EdTech industry or related field, lead generation, and campaign management.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and negotiation skills to effectively manage partnerships and collaboration opportunities.
Proficiency in using various digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, email marketing software, etc.
Prior experience in the education technology industry is a plus.
Experience
:
At least 2 years
Responsibilities
:
Job Responsibilities: Your expertise in lead generation, campaign optimization, and budget planning will be critical in ensuring the success of our digital performance initiatives. You will be part of a team of academicians and administrators and collaborate closely across the organization. Your strategic thinking and data-driven approach will be instrumental in achieving our growth and maintaining the UU brand. Key Roles & Responsibilities:
Lead Generation Execution:
Execute a comprehensive lead generation strategy to cater to organizational needs.
Utilize various digital marketing channels, including but not limited to performance marketing, search engine marketing (SEM), SEO, social media marketing, email marketing, and content marketing.
Analyze competitor activities to identify opportunities for lead generation and growth.
Campaign Performance and Optimization:
Implement digital marketing campaigns and optimize them for maximum efficiency and ROI. And improve KPI of CAC CPC CTR
Conduct A/B testing and implement data-driven improvements to increase conversion rates and lead quality.
Work closely with the Brand and Communication team to ensure the alignment of campaigns with overall brand messaging and marketing objectives. + Basic graphic design knowledge is a plus + Working knowledge of HTML, CSS & JavaScript is a plus + Working knowledge of Ad serving tools such as DART, Atlas is a plus
Apply Instruction
Special instructions:
1) Candidates will have to download the "Application Form" properly following the link: https://uttarauniversity.edu.bd/ >> Career >> Job Application Form >> "Job Application Form for Administrative Position" and submit it (printed or soft copy) along with the CV, academic and other documents as a part of the application process. Please note that no application will be considered without this "Application Form".
2) In case of sending hard copy applications, candidates are requested to mention the name of the position applied for on top-right corner of the envelope.
3) In case of email, applicants are instructed to mention applicant's name and the position applied for in email subject line.
