Education Requirement At least a Bachelor's degree in Marketing, Business, or a related field. Experience and Skills Requirements: 1-2 years in digital marketing agency, EdTech industry or related field, lead generation, and campaign management. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Excellent communication and negotiation skills to effectively manage partnerships and collaboration opportunities. • Proficiency in using various digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, email marketing software, etc. • Prior experience in the education technology industry is a plus.
Experience
:
At least 2 years
Responsibilities
:
Assist in maintaining and enhancing the university’s brand identity across all platforms.
Ensure consistency in brand messaging, visual identity, and tone across all communications.
Create, edit, and manage engaging content for digital and print materials, including newsletters, brochures, press releases, website content, and social media.
Collaborate with academic and administrative units to gather content and success stories for promotional use.
Support the management of the university’s social media platforms, website, and email marketing campaigns.
Monitor analytics and engagement metrics to optimize digital strategies.
Assist in promoting university events, seminars, workshops, and conferences through various communication channels.
Coordinate with internal departments to ensure proper branding and coverage of events.
Help maintain relationships with media outlets and coordinate press coverage for major university announcements and events.
Support the preparation of media briefs, press kits, and official statements.
Contribute to the development of internal communication strategies to keep students, faculty, and staff informed and engaged.
Draft and distribute internal announcements and circulars as needed.
Work with designers or independently create basic visual content for campaigns and posts, adhering to brand guidelines.
Assist in producing marketing collateral such as posters, banners, and digital ads.
Conduct basic market research to understand audience perception and improve communication strategies.
Collect and analyze feedback from campaigns to assess effectiveness and suggest improvements.
Maintain documentation, communication archives, and brand asset libraries.
Coordinate with vendors, printers, and media agencies as required.
Assist in maintaining and enhancing the university’s brand identity across all platforms.
Ensure consistency in brand messaging, visual identity, and tone across all communications.
Create, edit, and manage engaging content for digital and print materials, including newsletters, brochures, press releases, website content, and social media.
Collaborate with academic and administrative units to gather content and success stories for promotional use.
Support the management of the university’s social media platforms, website, and email marketing campaigns.
Other responsibilities as assigned by the university authority.
Apply Instruction
Special instructions:
1) Candidates will have to download the "Application Form" properly following the link: https://uttarauniversity.edu.bd/ >> Career >> Job Application Form >> "Job Application Form for Administrative Position" and submit it (printed or soft copy) along with the CV, academic and other documents as a part of the application process. Please note that no application will be considered without this "Application Form".
2) In case of sending hard copy applications, candidates are requested to mention the name of the position applied for on top-right corner of the envelope.
3) In case of email, applicants are instructed to mention applicant's name and the position applied for in email subject line.
