Bachelor of Science (BSc) in Computer Science & Engineering, Bachelor of Science (BSc) in Information Technology Bachelor's in computer science /IT/, or a related field; (Master’s/certifications like CCNA/CISSP preferred) additional certifications in digital marketing or IT management are a plus.
Other Requirement
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At least 5+ Years in IT management with 3+ years in hospitality/fast food. Expertise in POS systems, cloud computing(AWS/Azure),and ERP integrations
Proven experience in digital marketing roles, with expertise in developing and implementing successful digital marketing strategies across multiple channels.
Strong understanding of SEO principles, social media platforms, email marketing best practices, and PPC advertising techniques.
Familiarity with marketing automation tools, CRM systems, and data analytics platforms for optimizing marketing performance and driving business growth.
Proficiency in IT operations, including website management, cyber security protocols, and IT infrastructure management.
Excellent communication, collaboration, and problem-solving skills, with the ability to work effectively across teams and departments.
Detail-oriented with strong analytical skills and the ability to interpret data to drive informed decisions and continuous improvement.
Ability to stay updated with the latest digital marketing trends, technologies, and best practices, adapting strategies accordingly to maintain a competitive edge.
Experience
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সর্বনিম্ন ৫ বছর
শিল্পক্ষেত্র:ফাস্ট ফুডের দোকান
Responsibilities
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Job Description:As the head of IT & Digital Marketing, your role is crucial in developing and implementing digital marketing strategies while ensuring seamless IT operations to support these initiatives. Here's an overview of your responsibilities:IT Operations Responsibilities:
Website Management: Oversee website maintenance, updates, and functionality to ensure optimal performance, user experience, and alignment with digital marketing goals.
IT Integration: Identify opportunities for IT integration to enhance digital marketing efforts, collaborating with IT teams to implement solutions that improve efficiency and effectiveness.
Data Analytics Collaboration: Collaborate with IT and data analytics teams to analyse marketing data, derive actionable insights, and optimize digital marketing strategies for better performance.
Issue Resolution: Troubleshoot and resolve IT-related issues impacting digital marketing operations promptly to minimize disruptions and maintain continuity.
Cyber security Awareness: Maintain cyber security awareness within the team, educating members on cyber security protocols, best practices, and potential risks to mitigate threats effectively.
Disaster Recovery Planning: Develop and implement a disaster recovery plan to manage digital risks, ensuring business continuity and data protection in the event of unforeseen incidents.
Budget Oversight: Manage IT budgets effectively, allocating resources appropriately, and maintaining vendor relationships to support digital marketing needs while optimizing costs.
Digital Marketing Responsibilities:
Digital Marketing Strategy: Develop and execute comprehensive digital marketing plans aligned with organizational goals, leveraging various channels to drive traffic, engagement, and conversions.
Content Creation: Generate compelling and relevant content for digital platforms, including websites, blogs, social media, and email marketing campaigns, to engage target audiences effectively.
Search Engine Optimization (SEO): Optimize website content and structure to improve search engine rankings, enhance visibility, and drive organic traffic through effective SEO strategies.
Social Media Management: Manage and curate content across social media platforms, interact with followers, and execute paid advertising campaigns to increase brand awareness and engagement.
Email Marketing: Plan, create, and execute email campaigns to nurture leads, retain customers, and promote products or services, leveraging segmentation and personalization strategies for maximum impact.
Pay Per Click (PPC) Advertising: Set up and manage paid advertising campaigns on platforms like Google Ads and social media to drive targeted traffic and achieve specific marketing objectives.
Marketing Automation: Implement marketing automation tools and workflows to streamline processes, automate repetitive tasks, and effectively nurture leads through the sales funnel.
Competitor Analysis: Conduct research and analysis of competitors to identify strengths, weaknesses, and opportunities, informing strategic decisions and staying ahead in the digital landscape.
Budget Management: Allocate and manage budgets for digital marketing activities, ensuring optimal resource allocation and return on investment (ROI) across various channels and campaigns.
Customer Relationship Management (CRM) Utilization: Leverage CRM systems to manage customer data effectively, segment audiences, and personalize marketing efforts to enhance customer engagement and retention.
Stay Updated: Keep up-to-date with the latest digital marketing trends, technologies, and best practices to adapt strategies accordingly.
Compliance and Data Protection: Ensure that digital marketing practices adhere to legal and ethical standards, including data privacy regulations like GDPR.
IT Operations: Oversee website maintenance, updates, and functionality and identify opportunities for IT integration to enhance digital marketing efforts including company software and seamless POS operations.
Apply Instruction
Interested candidates can send their updated CV to kamrulc81@opexgroup.com with the subject line "Application for the post
