| Other Requirement |
• Age 26 to 40 years
• Minimum 2–3 years of practical experience in Digital Marketing or a related field.
• Strong hands-on experience in Google Ads, Meta Ads, SEO/SEM, Social Media Marketing, and Lead Generation.
• Strong analytical and data-driven decision-making skills with experience in GA4, Google Search Console, and Meta Business Suite.
• Excellent communication, content planning, and campaign optimization skills.
• Ability to manage multiple campaigns and projects independently while meeting deadlines and targets.
• Strong understanding of digital marketing trends, audience targeting, conversion optimization, and ROI/ROAS.
• Proactive, creative, target-oriented, and willing to take ownership of assigned responsibilities.
• Ability to work effectively with Sales, Creative, Product, and Management teams.
• Experience in managing digital marketing budgets and coordinating with external agencies/vendors will be an advantage. |
| Responsibilities |
• Develop and execute integrated digital marketing strategies aligned with overall business objectives and growth targets.
• Plan, manage, and optimize social media strategies across Facebook, LinkedIn, Instagram, and X (Twitter) to increase brand awareness, engagement, and lead generation.
• Plan, execute, and optimize performance-driven paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital platforms.
• Develop and implement SEO and SEM strategies, including on-page and off-page SEO, keyword research, content optimization, and organic growth initiatives.
• Lead content strategy and coordinate the development of engaging content for websites, social media, email campaigns, and other digital channels.
• Monitor and optimize digital campaigns based on performance data, audience insights, and conversion metrics.
• Track and analyze key KPIs, including website traffic, lead generation, conversion rate, customer acquisition cost (CAC), ROI/ROAS, engagement, and campaign performance.
• Use tools such as Google Analytics, Google Search Console, Meta Business Suite, and other analytics platforms to generate actionable insights and regular performance reports.
• Plan and execute email marketing, database marketing, and digital outreach campaigns to generate qualified leads and strengthen customer relationships.
• Manage online brand presence and reputation across digital platforms and ensure consistent brand communication.
• Conduct competitor analysis and monitor emerging digital marketing trends, technologies, platforms, and consumer behavior.
• Manage digital marketing budgets and ensure efficient allocation of advertising spend to maximize campaign performance and ROI.
• Collaborate with sales, creative, product, and other internal teams to ensure effective marketing alignment and lead conversion.
• Lead, guide, and mentor digital marketing team members while coordinating with external agencies, freelancers, and vendors when required.
• Continuously test new channels, creative approaches, audiences, and campaign strategies to improve digital performance and business growth. |
