Associate - Qualitative Research

Do You Have an Eye for the Things Others Overlook?
Are you someone who finds yourself observing people, questioning everyday behaviours, noticing little details and wondering what drives the choices people make?
Do you enjoy exploring ideas, connecting seemingly unrelated dots and making sense of the world around you?
At Quantum, curiosity is more than a personality trait; it is the foundation of what we do. We turn observations into insights, human stories into strategic understanding, and knowledge into meaningful business perspectives.
We are looking for someone who thinks beyond the obvious, is open to learning and unlearning, and has the intellectual curiosity and discipline to grow into a thoughtful researcher.
The Nature of the Work: Qualitative research is intellectually stimulating. but demanding. The role involves frequent travel across Bangladesh, extended stays outside Dhaka and flexibility beyond conventional office hours when project requirements call for it.
We value maturity, accountability and ownership. Flexibility comes with the responsibility to deliver quality work.
What You`ll Be Doing

• Immerse yourself in the field: Conduct and coordinate qualitative research activities, including FGDs, IDIs, ethnographic studies and other forms of consumer immersions across Bangladesh.
• Learn to decode human behaviour: Observe, listen, probe and interpret people`s attitudes, motivations, needs and everyday experiences.
• Develop research tools: Contribute to designing recruitment questionnaires, discussion guides, observation frameworks and other research instruments.
• Analyse and articulate insights: Organise research findings, identify emerging patterns, develop meaningful interpretations and translate observations into compelling narratives.
• Support project management: Coordinate fieldwork, manage project documentation, prepare project budgets and handle fieldwork and travel expense settlements.
• Grow as a researcher: Work closely with experienced researchers and gradually develop the skills to become an independent, insightful and accomplished qualitative researcher.

• Only Female

• Around 1 year of qualitative research experience would be appreciated, but is not mandatory. Fresh graduates with the right aptitude are welcome.
• Excellent command of both Bangla and English, particularly in writing, comprehension and articulation.
• A naturally observant mind with a genuine interest in people, culture, brands, business and strategy.
• Strong analytical and writing abilities, with an inclination to question, interpret and connect ideas.
• An open, adaptive mindset, willingness to explore unfamiliar subjects and readiness to challenge assumptions.
• A strong sense of ownership, discipline and responsibility, with attention to detail and commitment to quality.
• Working knowledge of MS Word, PowerPoint, Excel and digital collaboration tools. Additional digital proficiency is an advantage.

• A Bachelor`s degree from a reputed public or private university.

• At least 1 year
• The applicants should have experience in the following business area(s): Market Research Firms
• Freshers are also encouraged to apply.

What You`ll Gain: An opportunity to build a career in a knowledge-driven profession, gain exposure to diverse industries and brands, work on strategic business questions and learn directly from experienced researchers.