Apply with cover letterknowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience
:
2 to 6 years
Responsibilities
:
Marketing Strategy & Planning·
Content Strategy & Brand Communication
Media Planning & Digital Advertising
Webinar Promotion & Lead Generation
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)·
Plan, execute, and measure experiments and conversion tests·
Collaborate with internal teams to create landing pages and optimize user experience·
Instrument conversion points and optimize user funnels·
Collaborate with agencies and other vendor partners·
Ability to building team and provide training on digital marketing
